Don't Miss This Unique Opportunity!
Date: June 23, 2014
Place: Armani Hotel, Downtown, Dubai
The inaugural Social Media Summit 2014 brings together a lineup of some of the world’s biggest names in the tech and media world to share their insights and projections on how social media is changing the way we do business today. With sessions by experts and prominent thought-leaders from the world of media and publishing, broadcast, mobile and online communications, branding and community engagement, science and technology – the first edition of this summit will highlight how social media strategies and solutions can extend the scope of your business and directly serve your bottom line. Social Media Summit 2014 sessions keep things simple, with a focus on high quality commentators sharing actionable insights, smaller panels to enhance the quality of the discussion and single-speaker sessions that delve into real life success stories, inspiration and tactics. The result is quality networking opportunities, deeper debates, and the change to get to know other social media professionals and spark off amazing ideas that can transform your own social media efforts and campaigns. Key Focus Social Media Summit 2014 will focus on How Social Media is Transforming the Business: Over the last several years, businesses have increased the pace of adopting social media strategies for use in marketing, customer service, and other related capacities. What’s becoming very clear however is that adopting social media and understanding its true impact on customer and employee relationships – as well as the bottom line – is not always linked. Social Media Summit 2014 will examine this disconnect between social media strategies and business value and help executives rethink their overall approach and the infrastructure they build to support it. The result of this reflective process is motivating organizations to transform everyday social media initiatives into deeper social business strategies. Learn from the Top Leaders HE SAMIR ZAID AL-RIFAI The Former Prime Minister of Jordan MONA AL MARRI, Director General - Government of Dubai Media Office A DIFFERENT VIEW ON SOCIAL MEDIA THAT CAN UNLOCK GREAT HIDDEN POTENTIAL OSMAN SULTAN Chief Executive Officer, du TWITTER X TV - FROM SECOND SCREEN TO FIRST, THE INTERSECTION OF SOCIAL, MOBILE, AND TELEVISION STEVEN KALIFOWITZ, Head of Brand Strategy for MENA, Twitter KEEPING UP WITH CHANGES IN A CONNECTED WORLD, FROM SOCIAL MEDIA TO SOCIAL BUSINESS MOHAMMED BURHAN CEO, CNBC ARABIA Confirmed speakers: Steven Kalifowitz, Head of Brand Strategy & Advocacy, Twitter Faiz Rehman, Head of Digital & Social Media, Microsoft Nigel Ransom, Collaboration Solution Leader, IBM Santino Saguto, Partner, Deloitte, Dr Bashaiar Al Sanaa, Dept. of Communication, Kuwait University Joe Lipscombe, Journalist. Bloomberg BusinessWeek Khalifa Hassan Alshamsi, Chief Digital Services Officer, Etisalat James Reynolds, Founder, Veravo.com Manal Siddiqui, Territory Manager, UAE, LinkedIn, Maher Abu Tair, Deputy Editor in Chief, Al Bayan Newspaper David Waterhouse, VP Operation, OSN Ayman Itani, Digital Strategist and Blogger Yolande Pineda, Corporate Communications Director, Nissan Middle East Dave Crane (TV Host/MC Keynote Speaker) Thair Souqar, Head of Digital Strategies, Sky News Arabia Heba AlSamt, Digital Media Director, Dubai Media Inc Ema Linaker, Social Media Consultant Expert speakers will share next-level advice on everything from building a loyal community to making data-driven decisions in your marketing. 300+ participants - C-level executives, directors and managers who are interested in the newest platforms and technologies that will connect them with other users and brands - Brands and businesses who desire an understanding of what’s new in social media - Organizations and companies with success stories to share - Agencies representing brands successfully connecting with users via new media. Speed networking Enjoy the benefits of networking by participating in our speed networking sessions, which take place during the morning and evening refreshment breaks. Connect with some of the most innovative companies sponsoring, speaking and attending the summit. Swap business cards and pitch your most promising products and services – if there is any mutual interest, you have the ideal platform from which to follow up later. Buy your Tickets and Register Online now! Why to attend 1. Un unmatched setting to facilitate meaningful discussions and quality time with seniors from the organizations that can have an impact on social media. 2. Content-rich summit sessions that are designed to enhance your understanding of the latest social media transformation, innovations and trends that are driving the interactive social media marketplace. 3. Carefully recruited experts who live and breathe social media every day. 4.
The presenters include many of the top social media marketers 5. Connect face-to-face with the top social media marketing experts Who Should Attend 300+ participants - and 100% are interested in the newest platforms and technologies that will connect them with other users and brands - Brands and businesses who desire an understanding of what’s new in social media - Organizations and Companies with success stories to share - Agencies representing brands successfully connecting with users via new media • Chief Executive Officers • Entrepreneurs • Chief Branding Officers • Chief Marketing Officers VPs, Directors and Managers of: • Social Media • Public Relations • Social Media Strategists • Business Development • Digital Media • COMPLETE SUMMIT AGENDA COMING SOON 8:00 am – 9:00 am REGISTRATION AND NETWORKING BREAKFAST 9:00 am – 9:05 am WELCOME SPEECH 9:05 am – 9:20 am Opening Remarks HE SAMIR AL RIFAI THE FORMER PRIME MINISTER OF JORDAN 9:20 am – 9:40 am MONA GHANIM AL MARRI, DIRECTOR GENERAL - GOVERNMENT OF DUBAI, MEDIA OFFICE KEYNOTE SESSION Moderator: Munthah EL -Ramhi 9:40 am – 10:10 am A DIFFERENT VIEW ON SOCIAL MEDIA THAT CAN UNLOCK GREAT HIDDEN POTENTIAL OSMAN SULTAN Chief Executive Officer, Du 10:10 am – 10:30 am KEEPING UP WITH CHANGES IN SOCIAL MEDIA MARKETING , TECHNOLOGY AND GENERATIONS, FROM SOCIAL MEDIA TO CONNECTED BUSINESS Mohammed Burhan, Chief Executive Officer, CNBC Arabia MEDIA & PUBLISHING SOCIAL MEDIA IS TRANSFORMING THE CONSUMPTION OF NEWS 10:30 am – 11:10 am Consumers are increasingly turning to social media to consume news and play an active role in the process of collecting, reporting, analyzing and disseminating news. • How journalism is being transformed by social media and its impact from the media perspective. • How media is integrating social media into their stories. • How media professionals can employ specific social media tactics to get more coverage. Moderator: Dr Bashaiar Al Sanaa, Dept. of Communication, Kuwait University Panelists: Joe Lipscombe, Journalist. Bloomberg Businessweek Heba AlSmat, Digital Media Director, Dubai Incorporation Inc Nabeel Alkhatib, Executive Editor, Alarabiya News Channel Thair Souqar, Head of Digital Strategies, Sky News Arabia 11:10 am – 11:30 am BREAK & REFRESHMENT KEYNOTE SESSION TWITTER X TV - FROM SECOND SCREEN TO FIRST, THE INTERSECTION OF SOCIAL, MOBILE, AND TELEVISION KEYNOTE SESSION 11:30 am – 12:00 pm TV has always been a shared experience. But how we talk about it – and who we talk about it with – is changing. Twitter is at the centre of this change, as the home of live, public conversations about TV. In this session Steven will share Twitter's latest product updates, case studies, and new opportunities for brands on how to leverage TV and Twitter." Steven Kalifowitz Head of Brand Strategy & Advocacy , Twitter ADVERTISING & MARKETING THE FUTURE OF ONLINE ENGAGEMENT 12:00 pm – 12:20 pm Content Marketing and lead generation are the next big thing in ‘Marketing. • How to create owned media to earn media. • Why marketing in 2014 is about help and not hype. • How to use content marketing to reach new audiences, rank higher in search and compel your audience to act. Moderator: Santino Saguto, Partner, Deloitte Speaker: James Reynolds, Founder, Veravo.com ADVERTISING & MARKETING A RESPONSIVE ORGANIZATION WORKS LIKE A NETWORK 12:20 pm – 12:40 pm Companies today are realizing that their ability to learn and respond rapidly to new information is paramount. They are realizing that it takes a network to work like a network, and are turning to technologies like Yammer to transform into responsive organizations. Join us in this session to learn more about enterprise social and how it helps companies transform into responsive organizations. Speaker: Ihsan Anabtawi, Regional Manager – Cloud and Enterprise Social, Mocrosoft MEDIA & PUBLISHING THE-DIFFERENCE BETWEEN SOCIAL MEDIA AND TRADITIONAL MEDIA 12:40 pm – 1:00 pm In today’s social media society, it’s all about networking and relationship building. Consumers can actively choose to follow or “like” and may be prompted to act based on incentives or the receipt of ongoing news and information. Traditional media is simply product presentation--no networking or relationships can be built with the company or amongst consumers • How media can be quickly customized to accommodate a specific audience • How can we control the conversations that take place in social media • How social media provides value • How to Govern Social Media While Encouraging its Creative Use” Speakers: Maher Abu Tair, Deputy Editor in Chief, Al Bayan Newspaper Tahsein Qatawneh, Sr. Legal Advisor, Jordan 1:00 pm – 2:00 pm LANCH & REFRESHMENT SCIENCE & TECHNOLOGY COLLABORATION MADE WITH SOCIAL. 2:00 pm – 2:20 pm What’s the world making today? We live on a Smarter Planet, where data, mobile, social and